About me


 

Hi there, the name’s Alec Tear and I'm an independent British designer and lettering artist with an extensive background in branding and packaging. I partner with creative agencies, brands and other independent specialists all over the world to produce beautiful, conceptual and original design solutions.

The bold and typographic nature of my work is the result of an unwavering passion for lettering art, combined with a professional background in creative problem solving for commercial brands.

It’s more important than ever for brands to stand out, and the skills I have acquired during my career to-date have well equipped me to provide this service. Not only can I help to form conceptual design solutions, but I can execute the design output in a broad range of graphic styles. The latter of which can often lead to to me collaborating with, or directing, other specialists in my network to achieve the high standard of creative work that I hold myself to.

In addition to the practical design skills I have picked up during my career, I have also gained the valuable experience of working on brands of all shapes and sizes: from global redesigns and integrated campaigns – to complete brand creation for plucky start-ups. Likewise – I am comfortable working in large teams, small teams or independently.

If you’d like to partner with me to create some great work, then I’d love to hear from you and discuss how we might be able to work together.

 
Photography by Max Olsen 

Experience

Alec Tear Ltd
2020–Present

Jones Knowles Ritchie
2013–2020


Education

Northumbria University
2010–2013

Graphic Design / First Class Hons

Hull College of Art & Design
2009–2010

Foundation Diploma / Distinction

Accolades

D&AD Wood Pencil
Nix & Kix
2021 / Branding / Logo

D&AD Shortlist
At Home
2021 / Branding / Logo

Dieline Award – First Place
Bloom & Blossom
2021 / Packaging / Body Care

Young Guns 19 – Shortlist
2021 / Typography & Lettering

D&AD Graphite Pencil
Burger King Meltdown
2020 / Expression in Moving Image

D&AD Wood Pencil
Burger King Meltdown
2020 / Branding / Campaign Logos

D&AD Wood Pencil
Burger King Meltdown
2020 / Branding / Campaign Branding

D&AD Shortlist
Burger King Meltdown
2020 / Graphic Design / Integrated Graphics

Young Guns 18 – Shortlist
2020 / Typography & Lettering

D&AD Yellow Pencil
Miller Harris Scarves
2019 / Packaging Design / Sustainable