↓
Nix & Kix
Context
Nix & Kix is a growing soft drinks brand with a twist – each of its drinks contain a pinch of cayenne pepper instead of sugar. I was commissioned to design a much more distinctive logo that would catch the eye of curiously minded shoppers who might be interested in trying something different. The main challenge was to do this in a way that retained brand recognition and legibility as to not diminish the existing consumer base.
Client
Nix & Kix
Agency
Kuba & Friends
My solution was to replace ‘and’ with a characterful ‘&’, and create a symbiotic relationship between ‘Nix’ & ‘Kix’. An intriguing use of positive and negative space surrounding the ‘&’ created a sense of curiosity and, in turn, a logo that is extremely distinctive and memorable in its category.
Packaging Design by Sean Lingwood & Ash Killen
Credits
Alec Tear — Logotype & Box Design
Sean Lingwood — Packaging Design
Ash Killen — Packaging Design
Kuba Wieczorek — Director
Chris Halton — Strategy Director
Accolades
⬢ D&AD Wood Pencil
Branding / Logo